As Senior Art Director of NAADAM, I led the asset management and production across online and offline channels. From OOH to digital ads to photoshoot production, I managed a team of freelance and full time creatives to meet all asset development needs.
**Design portfolio available upon request.
#NoFilterNaadam
Spring 2020
Credits: Creative + Art Direction - Ashley Rae Pearsall, Photography - Maria Del Rio, Production Company - LOLA Creative Agency
The Cult of Cashmere
Fall 2019
Credits: Creative + Art Direction - Ashley Rae Pearsall, Photography - Evan Browning, Hair + MUA - Ana Siqueira, Stylist - Chris Benns
NAADAM x Good Hope Farms
Fall 2019
Credits: Art Direction - Ashley Rae Pearsall, Photography - Evan Browning, Hair + MUA - Gregg Hubbard, Stylist - Chris Benns
Ribbed for Your Pleasure
Spring 2019
Credits: Art Direction - Ashley Rae Pearsall, Photography - Brayden Olson, Hair + Make Up - Yumi Kaizuka, Stylist - Cat Pope
Still Life
Holiday 2019
Credits: Art Direction - Ashley Rae Pearsall, Photography - Evan Browning, Photo Assistants - Moira Gilligan & Angela Lee
NAADAM Studio (Wholesale)
Fall 2020
Credits: Creative + Art Direction - Ashley Rae Pearsall, Photography - Monica Baddar, Stylist - Jesse Monterde
#BTS
